Product Creation; The 24hr Hot Product Formula

Thursday, May 21st, 2009

The biggest dilemma faced by most new internet marketers is the simple question ‘What Niche?’, since everybody is searching for a good earner, one that has shoppers and if they are into Affiliate Marketing, has good converting products.

The thing is, most affiliate marketing involves selling a third party product and the affiliate gets a commission, but what if you had your own product, then engaged a team to promote and sell for you. That’s when your income jumps skyward, Right!

This, I am sure you will agree, is easier said than done. Writing a product is an enormous task, or is it? Thinking about it, how often have we seen internet marketers appear to create an endless supply of new products, yes, a fair bit of the time, certainly some are better at it than others. So there must be something we are missing?

Well a well know identity; Chris Rempel, aka The Lazy Marketer, has just provided a stack of the solutions, in a way that most people love: The 24hr Hot Product Formula. It’s based around over 2 hrs of Videos, literally looking over his shoulder as he shows how to create a product from scratch.

The series has 5 blocks of videos, starting with ‘Niche Research – Hot Markets’ then investigating what sells, what’s a dud and why, ‘Products you can Create Fast’, ‘Ad Copy that Sells’ then finally wrapping up with ‘Rolling out your Product’.

The first videos are real time as he undertakes his niche research from scratch, with markets he has never investigated and illustrates precisely the steps he takes as he develops his niche and strategy. I enjoyed this visual explanation of the steps taken, it becomes real and it is way easier to understand.

What Chris does is also great, even if product creation is not where you want to venture, because you start to comprehend the mental aspects behind what he is doing and why. You see the niche, then the products being sold, what sells, why and what to avoid. So if you are simply promoting someone else’s product, it helps to establish what to avoid. I mean, why promote a product, who’s official sales letter sucks, it’s not going to make you money, no matter what you do.

He also provides a terrific variety of worthwhile product sites, affiliate forums, and other important resources, many of which can have a huge benefits to the success of a product.

The 24hr Hot Product Formula is another brilliant product from Chris and the information is exceptional.

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